In places such as scenic spots, schools and railway stations, where there is a large flow of people, the food and beverage categories are similar, the price difference is small, and users' choices tend to be relatively random. If one of the stores is more attractive, considering that the vision (decoration) and location (users' visual judgment distance) are basically the same, whether the store uses "smell" marketing.

Let the fragrance and store blend together

When people smell their favorite smell or are in a pleasant environment, as consumers, they will enhance their awareness of the brand and products, speed up information processing, and imperceptibly affect consumers' evaluation of the store environment, products and service quality. At the same time, they can improve consumers' willingness to consume and to be repeat customers.

For food products, smell is not unimportant. With the magic weapon of smell, the product is complete and memorable. Research shows that people's sense of smell can retain 70% of their memory, while vision can only do 50%. "75% of people's emotions are generated by smell. After three months, only 50% of people's memories of photos remain, but the accuracy of remembering smells is as high as 65%."

So, how on earth should we find the smell that matches the restaurant? Perhaps the following points can enlighten you:

·What tastes;

Let the flavor of the food itself float outside the restaurant to attract food lovers who love this flavor.

·Start from eliminating odor;

A bad taste will make customers feel less favorable to the restaurant. Many restaurants will do whatever it takes to improve the odor sources that may bring negative effects. Liziba Liangshan Chicken specially invited a senior coffee master to design the toilet to ensure that the guests could not smell peculiar smell after entering.