The hotel is full of the test of guests' tactile system all the time. Soft towels, delicate cotton fabrics, smooth catering appliances, etc. are important aspects to show the tactile beauty as long as they can touch, sit and step on them. Today's hotel staff should carefully study the products they provide to guests, such as carpets, linen, bedding, tableware and other aspects that guests touch should be carefully designed to see whether they can meet the requirements of guests and meet the requirements of star level standards.

In today's era of information explosion, there will be countless creative ideas and tricks to stimulate consumers' nerves every day. Whether it is products, services or brands, the feeling they give consumers is the key factor for consumers to make decisions. Therefore, only by taking beauty as the starting point and focusing on "visual beauty, olfactory beauty, auditory beauty, taste beauty and tactile beauty", can hotels provide customers with three-dimensional and multi-dimensional products and services, enable customers to consume with satisfaction, make their sense of consumption go deep into their minds, and leave a deep and impressive consumption experience, can they continuously improve the hotel's charm index for customers, and can they also make the hotel invincible

A complete set of "five beauties", including vision, smell, hearing, taste and touch, will give customers a three-dimensional and all-round impression of beauty, so that guests can remember the hotel and add new highlights to the hotel's characteristic operation.

Visual beauty. The guests made an impression on the hotel through vision. The first impression is important because we have no chance to make a second impression on others. In terms of vision, the author believes that the main reason is the rational use of color. The color of the conference hall should give a serious feeling, and the cold color is more suitable. The design in the guest room should be warm in color and soft in light, giving a comfortable feeling. The collocation of various accessories such as environmental art supplies in the hotel is even more important. Sculptures, plants, ceramics, etc. are common accessories in the hotel. In hotel design, many accessories are intended to reflect the hotel culture or style. The reasonable collocation of accessories can not only increase a harmonious aesthetic feeling of the hotel, but also reflect the characteristics of the hotel.

Beauty of smell. Xin Xiaoqi has a very famous song called Taste. The song sings, "I miss your kisses, and the light smell of tobacco on my fingers, and the taste of being loved in my memory." American researchers say that smell can affect people's shopping behavior. Therefore, businesses in the United States have sought advice from odor formula companies, trying to "lead customers by the nose, hoping they can buy more goods".

Good fragrance can easily touch people's hearts, and make people relax, relax, relax and enjoy themselves in the pleasant fragrance. Some excellent foreign brand hotels have promoted olfactory marketing to the level of olfactory brands, thus promoting the construction of olfactory brands. Many brands, including Hilton, Marriott and Shangri La, have achieved good results through hotel flavoring.

This awareness has been gradually adopted by many large and medium-sized hotels in China, and has achieved good results. For example, the fragrance of business hotels can choose some elegant plant flavor, because most of their customers are young, natural, simple and like freedom. Resort hotels can choose sweet, warm and harmonious flavors of various fruits to make customers feel at home. The hot spring hotel can choose all kinds of relaxing flower fragrance, natural and pure fragrance. Conference hotels have a large number of people each time because they hold many large conferences. In the limited space, they should choose some fragrance types that can refresh and remove odor, which is convenient for guests and improves the service level.

Auditory beauty. Hearing is used everywhere in hotels. Whenever Ann sits in the soft sofa in the hotel lobby, holds up a cup full of coffee, and gently stirs the cup with a silver spoon, soft music comes from her ear. Neither the avant-garde disco nor the publicity of fast food restaurants, but each time they can unconsciously penetrate into the heart and touch the soft string deep in the heart. Whether it is a lazy and quiet afternoon, or a moving moment when the lights are on or the neon is shining, all of them bring a wonderful feeling of relaxed and happy.

In order to make good use of the auditory element of music and build a bridge between guests and hotels, practitioners also need to have good music literacy.

There have been negative cases in my work experience. Once, an old customer of a hotel came to me after breakfast to reflect his feelings. He said that your environment is very good, the breakfast is also very rich in varieties, and the taste is also good. However, during the meal, the background music was too excited and exciting, as if to remind me, "Sir, you should eat quickly and leave quickly, and we will have more wonderful performances later." After understanding the situation, I found that the waiter of the restaurant went to disco last night, and he was still immersed in such a passionate atmosphere. Therefore, such passionate music will lead to such a reaction from the guests. It can be seen that even a small link has a huge impact on service quality.

Taste is beautiful. Now the topic of "eating" has gone far beyond "eating" itself, from color (colorful appearance), fragrance (fragrant dishes), taste (Chinese and Western spices), shape (dishes with different shapes), utensils (utensils with different textures), to quantity (abundant food), quality (high-quality ingredients), cleanliness (clean tableware as new), quietness (quiet and beautiful environment) Emotion (a refined and noble atmosphere), it can be said that diet has risen to a higher spiritual enjoyment category. When a restaurant talks about taste, it is necessary to conduct orderly and rhythmic transformation and combination of dishes and tableware according to the cultural connotation and characteristics of dishes, using the modeling, color principles and flower arrangement techniques of the art profession. The key point is to put food in the customer's mind, rather than simply into the stomach, to impress them.

Beauty of touch. Touch has a magical effect. For example, when a child is frightened, a good solution is to pick him up, kiss and touch him, and the fear will disappear quietly. Another example is to put a warm hand on the shoulder of a friend in trouble, which can give him inspiration, strength and courage; Take it on the shoulders of a friend who is nervous and anxious, and you can relax and be confident.