The smell marketing of hotel marketing mall marketing The smell marketing is an ancient marketing method. In the open-air markets of western countries, vendors began to use incense long ago to attract passers-by to buy goods. Today, many famous brand stores also use pleasant fragrance to enhance consumers' awareness of the brand and enhance brand affinity.

Alan R. Hess, founder of the Smell and Taste Treatment Research Fund in Chicago, USA, is an expert on the commercial use of odors. He believes that a good way to increase sales is to appeal to emotion, and the highway leading to emotion is smell. Hotel marketing, smell marketing, shopping mall marketing, fragrance marketing, carefully selected and designed smell, can not be underestimated in commercial operation. Not only can the sales site attract customers with fragrance to keep them happy, but also the brand can identify itself with special fragrance to impress consumers.

Of course, not all odors can impress consumers, so we should know the preferences of target consumers when choosing odors. However, it is often difficult to fully understand the preferences of target consumers. Therefore, when choosing the odor, the merchants should choose the popular odor with wide coverage while taking into account the characteristics of the store and the brand.

When choosing perfume, the store must pay attention to different perfumes in different weather, different time periods and different occasions. When the temperature is low, such as in winter, people's sense of smell will be relatively dull. At this time, people can choose perfume with strong taste. In the summer when the temperature is high, perfume volatilizes quickly, so you can choose the fragrance with light taste.