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How important is fragrance marketing to hotels?

Time:2022-09-23 10:02 Views:238


While promoting the hotel fragrance marketing, the Hotel Management Group regards it as an important symbol of the Company's competition with other peer brands. Introduce the difference of fragrance type of the hotel into the hotel brand image recognition system, so that according to their own brand positioning, selecting the appropriate fragrance type can improve the comfort and satisfaction of guests, and effectively improve the hotel space environment through the volatilization of essential oil, and promote the physical and mental development of guests staying in the hotel. Let guests in the hotel unconsciously recall the fragrance and habitually smell it to recall the experience of the hotel.


The selection of fragrance type should interpret the brand style and image of your hotel, and play a finishing role in your hotel culture. Therefore, it is also crucial to choose the fragrance type in this step of fragrance marketing. At present, the fragrance types of major hotels mainly include: White Tea Fragrance of Westin Hotel, Shangri La Hotel, Marriott, Hilton and other hotels. Maybe you have seen these aromas all the time, so try to understand them and open up a new taste experience.


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Fragrance type: Sheraton


Front note: morning breeze, cucumber, dew


Middle tune: ocean, lily of the valley


Tail note: patchouli


Pleasant natural morning breeze and a little patchouli. A fresh, soft, intense and meticulous space. The deep and gentle fragrance, the calming force, the secret surprise, the lasting fragrance of lily of the valley and patchouli bring you a new olfactory experience.



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Fragrance type: Hermes Nile Gardens


Top note: carrot, grapefruit, tomato, mango


Middle note: orange, peony, cattail, hyacinth, lotus


Tail notes: laudanum, iris, cinnamon, incense


The solemn and drifting iris has developed into a soft, clear and simple taste; The luxuriant but unsaturated hyacinths, cattails and lotus flowers make people feel refreshed in the fresh and beautiful fragrance, just like inviting you to sink in the fragrance of the garden.



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Paris Morning


Top note: morning dew, fragrant lemon, green leaves


Middle note: jasmine, rose, lily of the valley


Final note: sandalwood, cypress, vanilla


The fragrance of jasmine will undoubtedly open something. On a warm morning, this sweet fragrance is floating in the air, and the smell of sandalwood and vanilla is slowly and sensitively expressed in the sweet fragrance, which makes your heart fly unconsciously, abandoning rational thinking and sinking into sensibility voluntarily.


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EECSCENT Yuxin Space Fragrance has been focusing on olfactory brand marketing planning and implementation for 12 years. We are committed to providing customized fragrance services, so that the brand can obtain a unique identity in many industries. Through fragrance marketing, the brand and environment can establish contact with consumers at a deeper level. Through the content expression of these emotions, the brand conveys its understanding of smell, so as to complete a beautiful fragrance journey.


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