It is a systematic and professional project how to select the fragrance type suitable for the hotel lobby and determine an olfactory brand. A series of procedures need to be followed, including fragrance selection, introduction, dissemination, evaluation and revision. The selected fragrance must be organically integrated with the brand's visual and auditory recognition systems, and it is necessary to accurately grasp the positioning characteristics and olfactory feelings of the customer's core customer group, and be able to leave a deep impression; First of all, fragrance should not cause allergic reaction to people, and also try to avoid making those who are sensitive to fragrance dislike. At the same time, it should cooperate with professional market communication suggestions and market data collection and analysis.

The introduction and construction of olfactory brand is an important channel for effective brand communication, and it is also the trend of brand communication. A successful olfactory label design is worth more than ten million dollars of media investment. The expenditure of olfactory brand should be included in the annual budget of brand promotion - to create a brand experience that extends beyond the traditional visual and auditory modes, place customers in an environment that can attract multiple senses, and, Change them psychologically and spiritually. This is a real sensory experience and a very effective brand marketing method. At present, the automatic fragrance system is commonly used in hotels. It is fully automatic control. The length, concentration and frequency of fragrance expansion can be set in a one-time program in advance according to the use environment, and repeated atomization within a given period of time to achieve periodic intelligent setting. In consideration of the characteristics and efficacy of our products, we have specially formulated our own unique marketing concept and other fragrant marketing programs that meet the actual needs. The following conditions can be selected:

1. The lobby is determined to be based on international flavor

2. Lavender is the benchmark fragrance in the reception hall (Yuexing said that the conference room likes to use this)

3. In other areas, fragrance types can be selected or customized according to the public's adaptation to fragrance

Variety of essential oil:

Business type: Global International Century Passion, Refreshing Green Tea, Hundred Flowers Garden, Sea Breeze Jasmine

Comfortable type: noble castle, ruby, century old gold diamond, Champs Elysees, France, Hokkaido hot spring temptation

Food type: bergamot, citrus, pure coffee, fresh apple, fresh bamboo